Semuko vs Check Cherry

Book the glamkeep the client

Check Cherry is the booking tool a lot of booth, DJ, and bridal beauty businesses start with, and it earns that. Backdrop galleries, travel fees by mile or zone, song lists, and per-person bridal pricing are built in. Semuko is a client-first CRM. One client keeps every event, with payment plans, equipment kits, staff, and timelines underneath. Pick the one that matches how you sell.

Check Cherry-shaped
  • Backdrop galleryClients browse and pick during booking.
  • Travel feesPer mile or by zone.
  • Song listsDo-not-play lists for DJs.
  • Per-person pricingBridal party totals follow party size.
  • Booking capStandard: 30 upcoming bookings.

Deep booking tools for booth, DJ, and beauty trades. Stay if that is the job.

Semuko-shaped
One client. Every event.
The Ortiz family
One client · three events
Wedding · open-air boothBooked
Retainer and balance1 of 2 paid
Template proofWorkflow ready
Quinceañera next springNew event. Same people.

Pricing, side by side

What each one costs, in their own words.

Pricing checked October 2026

Check Cherry

  • Standard$29/mo billed annually

    From $39/mo on monthly billing. 30 upcoming bookings, 2 admin accounts, 2 brands.

  • Growth$59/mo billed annually

    $708 a year. 100 upcoming bookings, 5 admin accounts, 4 brands.

  • Unlimited$139/mo billed annually

    $1,668 a year. Upcoming bookings not capped, 10 admin accounts, 6 brands.

  • 14-day free trial, no credit card. 60-day money-back guarantee.
  • Only confirmed bookings with a future date count toward the cap.
  • Staff accounts are not limited on any plan. Extra admins are $5/mo, extra brands $10/mo.
  • Card processing listed at 2.9% + 30¢ per transaction. Automated SMS needs your own Twilio account.

Source: checkcherry.com/pricing(opens in a new tab). Prices change. Check before you decide.

Semuko

  • Essentials$39.95/mo

    1 user and 1 brand. Clients and projects not capped. No API or MCP.

  • Studio Pro$79.99/mo

    Up to 5 users and 5 brands, workflow automation, custom branding, API & MCP.

  • Agency Unlimited$149.99/mo

    Team members not capped, live chat, API & MCP, white-label portal.

  • 30-day free trial on every plan, no credit card to start.
  • Annual billing saves 10%.
  • Card processing is your processor’s fee (Stripe, Square, PayPal and others), separate from the plan.

Full plan details on Semuko pricing.

Fair is fair

Where Check Cherry is stronger

Booth-specific depth

Backdrop galleries clients filter while booking, linked double-sided backdrops, equipment limits such as 360 booths per day, and print template choice with a design approval step.

Travel fees by distance

Per-mile and zone travel fees are built in. In Semuko a travel fee is a flat add-on today. It is not calculated from mileage.

DJ music planning

Song lists, do-not-play lists, and Spotify playlists on questionnaires. Semuko music planning is a questionnaire, not a Spotify-connected song picker.

A lower entry price

$29 a month on annual billing, if you stay under 30 upcoming bookings.

Check Cherry vs Semuko

Side by side

Built around
Check Cherry:The booking, across many event trades.
Semuko:The client, with every event underneath.
Entry plan
Check Cherry:$29/mo annual or from $39 monthly. 30 upcoming bookings.
Semuko:$39.95/mo Essentials. 1 user, 1 brand. Clients and projects not capped.
Free trial
Check Cherry:14 days, no card.
Semuko:30 days, no card.
Booth and backdrop inventory
Check Cherry:Equipment limits and linked backdrops stop overbooking.
Semuko:Equipment and kits with conflict checks on every event.
Travel fees
Check Cherry:Per mile or by zone.
Semuko:Flat add-on today.
Staff
Check Cherry:Staff accounts on every plan, auto-generated pack checklists.
Semuko:Staff scheduling with job roles. Staff see call times and accept on mobile.
Payments
Check Cherry:Deposits at booking, contracts, invoices, payment processing.
Semuko:Retainer with the contract, custom payment plans on any invoice.
Event-day plan
Check Cherry:Day-of timelines for bridal beauty.
Semuko:Shareable event timelines with filtered extracts for each vendor.
AI
Check Cherry:Connect ChatGPT or Claude to your account.
Semuko:Ask Semu inside the CRM. Your key. Confirm before save.

Pricing checked October 2026. Competitor details come from the vendor’s own site.

Two paths

Deep booking tools, or one client with every event.

Honest split. Check Cherry goes deeper on booth and DJ specifics. Semuko goes deeper on the relationship and the money around it.

Path one

Stay with Check Cherry

Keep it if booth-specific booking depth is the job and you stay comfortably inside your plan’s upcoming-booking cap.

Path two

Switch to Semuko

The booth, the DJ set, and next spring’s party live on one client, with payment plans, kits, and staff on each event.

Stay if this is you.

  • You want backdrop galleries clients filter during booking, print template choice with design approval, and travel fees calculated per mile or by zone.
  • Your DJs live in song lists, do-not-play lists, and Spotify playlists on the questionnaire.
  • Check Cherry checkout already converts and the plan cap is not pinching.

Switch if this is you.

  • Repeat clients matter. The wedding booth, the anniversary party, and the corporate rebook should sit on one record.
  • You sell booths next to photo, video, planning, or beauty work and want proposals, payment plans, and workflows in one CRM.
  • You want an assistant inside the CRM that can build workflows and checkout offers after you confirm.

Ask Semu vs Check Cherry AI

Check Cherry connects your AI. Semu lives inside the CRM.

Check Cherry lets you connect ChatGPT or Claude to ask about bookings, leads, and payments. That is useful, and I will not pretend otherwise. Ask Semu sits inside Semuko, on the record you have open. It answers, and it can create workflows, questionnaires, proposals, checkout offers, and email templates. You confirm before anything saves. You paste your own OpenAI, Anthropic, or Gemini key. No credits from me. The CRM is fully usable with AI off, and I keep adding new jobs for it.

See the full picture on Ask Semu.

WorkflowsQuestionnairesProposalsCheckout offersEmail templatesNew skills weekly

On the Ortiz family · Ask Semu

Make a template-proof workflow for this wedding and a checkout offer for their 360 booth add-on.

I can create both on the Ortiz family, not a new booking pile. Confirm each. Nothing goes live until you say so.

Check CherryAsk Semu
What it is

An AI assistant connection (MCP). Ask ChatGPT or Claude about bookings, leads, and payments.

Native assistant inside Semuko. Optional. Your key.

Can it build?

Built for questions from your own AI tool.

Workflows, questionnaires, proposals, checkout offers, email templates. Confirm before save.

Floor it sits on

Bookings across many event trades.

Client-first. One client, every event underneath.

FAQ

Questions before you try it

Straight answers for studios comparing tools or just getting started.

Yes if you want a client-first CRM with booth and backdrop inventory, attendant scheduling, payment plans, and room for photo, video, DJ, and beauty work. Stay with Check Cherry if booth-specific booking depth, like backdrop galleries and per-mile travel fees, is what you sell on.

Start free

Keep the booking depth, or keep the client

Free 30-day trial. No credit card. Keep Check Cherry if booth specifics are the job. Try Semuko if the client and the money around them are.